Go Roma announces that Coca-Cola Freestyle®, The Coca-Cola Company’s new proprietary fountain dispenser, will be available in the Chicago market at Go Roma State Street this November. Long-time Coca-Cola Company customer, Go Roma, will be one of the first to offer the exciting new fountain technology in the city. Go Roma plans to feature Coca-Cola Freestyle in its State Street location on November 22, 2010.
The sleek, stylish new fountains are touch screen operated, enabling consumers to select from 106 regular and low-calorie beverage brands – including many varieties of waters, fruit-flavored beverages and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The self-serve fountains – which represent a complete departure from anything The Coca-Cola Company has offered previously – have been in development for more than four years.
“We’re always looking for opportunities to enhance our guests’ dining experience and we’re delighted to be able to offer Chicagoans the chance to experience Coca-Cola Freestyle®. We pride ourselves on being innovative and Coca-Cola Freestyle is a brand that reinforces that philosophy. It truly delivers a “wow factor” for our guests,” says Jeff Drake, co-founder and President of Go Roma.
Early testing of the fountains began a year ago and expanded to include more than 50 restaurants in Georgia and Southern California. Results from these early tests indicate a significant increase in total restaurant sales – including fountain servings – as well as a measurable lift in traffic. Go Roma is looking forward to a successful launch at its State Street location and possible expansion to all locations later this year.
The Coca-Cola Freestyle dispenser uses unique, proprietary PurePour Technology™ and has the capacity to dispense 106 beverage varieties in the same amount of space as a standard eight-valve machine. Consumers can experience Coca-Cola FreestyleTM virtually at www.Facebook.com/cocacolaFreestyle.
WHEN: Launching Monday, November 22, November, 2010
WHERE: Available at Go Roma’s State Street location:
848 N. State Street, Chicago, IL 60610, (312) 252-9946
Hours: Mon-Thurs, 11 AM – 9 PM | Fri, 11 AM – 10 PM | Sat, 11:30 AM – 10 PM | Sun, 11:30 AM – 9 PM